Latest News

17 August 2010

Dan & Pip shortlisted for Artist of the Year in BT DMAs!

[PIAS] Entertainment Group, Europe’s leading music and entertainment services provider, has announced that its Digital Marketing department has been shortlisted in the 2010 BT Digital Music Awards’ “Artist Campaign of the Year” category for their work with Dan le Sac VS Scroobius Pip.

The duo, signed to Sunday Best, are the only independent artists among the six finalists.

“Having [PIAS] Digital Marketing recognised in these awards sends a strong message to artists out there, in that we represent them first and foremost and work hard to focus on quality over quantity” said Darren Hemmings, Head of Digital Marketing. “This was not about big budgets; it was about delivering a long-standing artist/fan relationship that will continue to grow beyond the album campaign.”

Read the rest of this entry »

25 May 2010

How we use real-time social web searches to monitor artist buzz

A relatively new development in web search engines – particularly since the launch of Facebook’s Open Graph platform – has been the means to search “the social web”, ie Facebook, Twitter and other such social platforms where users share and recommend content.

Read the rest of this entry »

10 May 2010

Five Incredibly Handy Soundcloud “How To” articles


Its no secret that here in the PIAS Digital Marketing team we are big fans of Soundcloud. It drives our players on all the PIAS Group websites, and has played a key role in our campaigns for New Young Pony Club, Dan le Sac VS Scroobius Pip and We Are Scientists among others. As a promo tool you can use it privately share audio. As a consumer-facing tool it can be used to provide shareable players for fans to embed on Facebook, blogs or wherever they like. With the Dropbox function you are well set to run remix contests too, offering up the stems via a player, then inviting fans to upload their remixes to you once done. Hell, you can even create a Soundcloud Group, so that all remixes uploaded are shared among fans to listen to and vote on.

Read the rest of this entry »

7 May 2010

The Facebook/San Antonio mystery

Over the last two weeks a curious phenomenon has appeared across the Facebook fan pages we adminstrate alongside our clients; all have seen significant spikes in fan acquisition, but more interestingly almost all have seen the city of San Antonio, Texas rise into the top 3 cities.

Here are insight snippets from three of our clients – all three of whom are British, with a majority fanbase here in the UK:

Read the rest of this entry »

Page
Page 1 of 212