A relatively new development in web search engines – particularly since the launch of Facebook’s Open Graph platform – has been the means to search “the social web”, ie Facebook, Twitter and other such social platforms where users share and recommend content.
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10 May 2010
Five Incredibly Handy Soundcloud “How To” articles
Its no secret that here in the PIAS Digital Marketing team we are big fans of Soundcloud. It drives our players on all the PIAS Group websites, and has played a key role in our campaigns for New Young Pony Club, Dan le Sac VS Scroobius Pip and We Are Scientists among others. As a promo tool you can use it privately share audio. As a consumer-facing tool it can be used to provide shareable players for fans to embed on Facebook, blogs or wherever they like. With the Dropbox function you are well set to run remix contests too, offering up the stems via a player, then inviting fans to upload their remixes to you once done. Hell, you can even create a Soundcloud Group, so that all remixes uploaded are shared among fans to listen to and vote on.
7 May 2010
The Facebook/San Antonio mystery
Over the last two weeks a curious phenomenon has appeared across the Facebook fan pages we adminstrate alongside our clients; all have seen significant spikes in fan acquisition, but more interestingly almost all have seen the city of San Antonio, Texas rise into the top 3 cities.
Here are insight snippets from three of our clients – all three of whom are British, with a majority fanbase here in the UK:
7 May 2010
Welcome to the new [PIAS] Digital Marketing site
Hi all,
Welcome to the new dedicated site for the [PIAS] Digital Marketing department. Over time we will be posting up not just news on our campaigns – currently including We Are Scientists, Dan le Sac VS Scroobius Pip, New Young Pony Club, Young Guns, CocoRosie and Ocelot to name just a few – but also insight and opinion on the rapidly evolving world of music and digital.
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