#loverecordstores Campaign Announces Second Love Record Stores Event for September 4th, 2021 + Announces Georgia as 2021 Ambassador

Following the resounding success of the #loverecordstores campaign in 2020 and the subsequent Love Record Stores event, which took place last June and resulted in over £1m of sales for record stores, the campaign organisers have announced plans for a second event, which will take place on September 4^th.

Now an important fixture in the calendar for UK record retailers, labels, and music fans alike, Love Record Stores 2021, which is being supported by The Association of Independent Music (AIM),  will be an opportunity for the independent music community to come together to support record stores who, like many other businesses, have faced difficult trading conditions throughout the pandemic.

Given the UK government’s recent announcements about lifting lockdown restrictions, the organisers are confident that by September 4th,  Love Record Stores 2021 will see music fans able to visit and support their favourite physical stores rather than just their online websites to purchase vinyl exclusives across a range of strictly limited-edition releases. This year will also – hopefully – include a wide range of live, in-store performances by artists and exclusive DJ sets throughout the day. We’re hopeful, and very excited.

The Love Record Stores 2021 Ambassador has been announced as London-based record producer, songwriter, singer, rapper, drummer, and former record store employee Georgia.

The Domino Recordings artist said, “I’m not just a fan of records: I’ve bought them, sold them, swapped them, and collected them. Records and record shops have always been such a significant part of my life. I was 5 or 6 when my dad took me to a record shop for the first time — it was a shop tucked away in Soho that mostly sold techno and rave records, and I remember the atmosphere so well: the sense of excitement, the cave-like smell, the characters I’d see. My love really started there. I couldn’t be more excited to be an ambassador for Love Record Stores 2021— I can’t wait to celebrate and honour the history of record shops and get the next generation into buying records.” 

Our very own Jason Rackham – UK Managing Director of [PIAS] and one of the founding organisers of the #loverecordstores campaign – said,  “our campaign was only ever meant to be a one-off response to the immediate crisis facing record stores during the pandemic. However, the #loverecordstores campaign itself and the Love Records Stores event we organised last year was so well received by independent record stores, the wider music industry, and music fans we’ve decided to replicate the initiative this year. We would also like to thank Georgia for agreeing to be the Love Record Stores 2021 Ambassador. She is a passionate supporter of independent record stores and will bring amazing energy and creativity to our planned activities.”

Rupert Morrison of independent record store, Drift Records in Totnes, Devon said, “back in the depths of our first lockdown, the Love Record Stores event was a beacon of light and positivity where many of us felt completely unsupported and more than a bit lost. Not only did we all see a big influx of cash into the (online) tills when we most needed it, we also benefited from the massive awareness drive. It was a total game-changer. We’re really excited to see how the Love Record Stores event can evolve this year to keep supporting indie shops with – we hope – open doors.”

A wide range of record labels are already confirmed to participate in Love Record Stores 2021 with full details of the exclusive releases available set to be announced in the near future. Keep your eyes peeled on www.loverecordstores.com.

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